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Thread: Moviepass 10 dollars a month to see a movie every day

  1. #1
    Wishes reality was like comic books tpatt100's Avatar
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    Moviepass 10 dollars a month to see a movie every day

    The site is getting hammered right now but I think I will give this a shot if my local theater supports it

    Netflix Co-Founder’s Crazy Plan: Pay $10 a Month, Go to the Movies All You Want


    https://www.bloomberg.com/news/artic...s-all-you-want
    As movie theaters struggle with tepid sales, Mitch Lowe has an extreme proposal for how to get more people into seats: Let them come to all the showings they want for about the price of a single ticket each month.

    Lowe, an early Netflix Inc. executive who now runs a startup called MoviePass, plans to drop the price of the company’s movie ticket subscriptions on Tuesday to $9.95. The fee will let customers get in to one showing every day at any theater in the U.S. that accepts debit cards. MoviePass will pay theaters the full price of each ticket used by subscribers, excluding 3D or Imax screens.

    MoviePass could lose a lot of money subsidizing people’s movie habits. So the company also raised cash on Tuesday by selling a majority stake to Helios and Matheson Analytics Inc., a small, publicly traded data firm in New York. The companies declined to comment on terms of the financing but said MoviePass intends to hold an initial public offering by March.

    Ted Farnsworth, chief executive officer at Helios and Matheson, said the goal is to amass a large base of customers and collect data on viewing behaviors. That information could then be used to eventually target advertisements or other marketing materials to subscribers. “It’s no different than Facebook or Google,” Farnsworth said. “The more we understand our fans, the more we can target them.”

    Theater operators should certainly welcome any effort to increase sales. The top four cinema operators, led by AMC Entertainment Holdings Inc., lost $1.3 billion in market value early this month after a disappointing summer. The number of tickets sold in the U.S. and Canada last year declined slightly, while box office revenue rose just 2 percent thanks to pricier tickets, according to the Motion Picture Association of America, a trade group. The cost of a ticket has almost doubled in the last two decades, according to the website Box Office Mojo. The average price is about $8.89 this year, though it can be much higher in some cities.

    MoviePass was founded in 2011, originally with a business model similar to a gym membership. The company hoped to turn profit from subscribers who paid $30 or more per month but didn’t use the service often enough to justify the cost. Lowe, a fixture of the home video business who helped get Netflix off the ground and served as president of rental-kiosk operator Redbox, was named CEO last year. The privately held company declined to disclose subscriber numbers or financial information. Lowe said the data-based business model is still “years in the future.”

    With the new strategy, MoviePass hopes to resolve what Lowe sees as the biggest factor to blame for the theater industry’s decline. He said the high price of tickets, not competition from Netflix or Amazon.com Inc.’s Prime Video service, is a big part of what’s keeping people away. “People really do want to go more often,” Lowe said. “They just don’t like the transaction.”
    Opportunities are usually disguised as hard work, so most people don't recognize them.


    Ann Landers

  2. #2
    Full Sponsor maurinsky's Avatar
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    Making better movies would be more desirable for me!

  3. #3
    Wishes reality was like comic books tpatt100's Avatar
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    I would probably take a chance with some movies if I use this (the website blew up)

    Right now I only go to movies I really, really want to see.

    Years ago I used to go way more and saw all sorts of different types of movies
    Opportunities are usually disguised as hard work, so most people don't recognize them.


    Ann Landers

  4. #4
    I flunked typing coachgrrl's Avatar
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    I would totally do this.

    We have a 1.25 movie a few towns away. If it was closer I'd be there weekly

  5. #5
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    Our Marcus theaters have $5 movies with free popcorn on Tuesdays and I still only find a few movies worth seeing each year, so I can't see myself buying one of these passes.
    "You can bomb the world to pieces, but you can't bomb it into peace."



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  6. #6
    Oh, For cry-eyed! Ebraday's Avatar
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    We go to see at least one movie a month soI would totally do this if it was offered. Movies are my absolute favorite pasttime.

  7. #7
    Being it, y'all! Lizzie Beth's Avatar
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    I would totally do it, I love going to the movies. I worked at a cinema during most of high school.

    Maybe with this I could afford popcorn!

  8. #8
    Wishes reality was like comic books tpatt100's Avatar
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    I keep trying to sign up but not having any success, the site can't handle the load I guess.

    I looked up how the site works and it feels kinda sleazy. You get a card in the mail, you have to go to the theater and use the app to "buy" a ticket. What they do is credit you the amount of the ticket on the card and you use your card like a debit card to purchase your ticket there.

    The theaters cant deny the service because as far as they are concerned you are just buying a ticket anyways, Moviepass takes the loss.

    Since most people won't see movies everyday they will balance their losses with the people who might only see a movie occasionally. They still lose money.

    Their plan is to get us used to movie theaters as a subscription service so that so much traffic gets driven to the theaters that they will have no choice but to negotiate bulk ticket deals.

    Since theaters make most of their money from concessions it's not that bad but like app prices where we become conditioned to less than five bucks theaters wont be able to charge much for tickets
    Opportunities are usually disguised as hard work, so most people don't recognize them.


    Ann Landers

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