OMG yes, I hated the whole gift giving thing. One year I spent time and energy ..and in return I got an Ironing board cover. Because my SIL (who lived next door to me) constantly borrowed my ironing board and thought I needed one (so she could use it...)
Even now, I struggle with enjoying my freedom and wanting to do for others. I really have to stand back and think about it, talk myself out it and the guilt that goes with it. Family/friends/work...you name it. Planning trips, I still do because I enjoy it. But I don't pack for anyone but myself (now that my kids are all adults)
ETA- after reading the articles Sars posted, I think this may be one of my biggest issues with my profession. Nursing is by definition a female dominant career. We do this EL constantly. I don't mind it so much for the patients I care for...but we do it for everyone else in the hospital too (management, ancillary departments and even the volunteers). It is exhausting.